Chengdu's 'Village Sugar Fair' Boosts Rural Revitalization in Sichuan

    2026-09-30 10:58:19 by Queenie Tan

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    On September 29, the fourth edition of "Spokespersons on Site", hosted by the Provincial Government Information Office and organized by Sichuan Daily, visited the Qionglai venue of the second Chengdu "Village Sugar Fair". Set against the backdrop of a marketplace at the China Liquor Dream Factory, three spokespersons focused on how the "Village Sugar Fair" stimulates rural consumption vitality and enhances rural industrial momentum, injecting sustained impetus into comprehensive rural revitalization. They shared the "Sichuan Experience" and released practical guides tailored for autumn sightseeing and shopping.

    The "Village Sugar Fair" is a comprehensive empowerment platform innovatively created by Chengdu in 2025. Following an overall framework of "three fairs, one marketplace, and multiple scenarios", it actively cultivates core functions such as product exhibition and sales, investment promotion, and supply-demand matching. It establishes down-to-earth, bustling marketplaces with strong public appeal and creates new scenarios for culture, tourism, and consumption. To date, Chengdu has planned and hosted nearly 300 differentiated and distinctive "Village Sugar Fair" events, achieving hundreds of millions of yuan in product sales and driving tens of billions of yuan in related consumption across culture, tourism, and other sectors.

    Reporters learned from the press conference that the second Chengdu "Village Sugar Fair" has been launched, featuring two main venues in Dujiangyan City and Qionglai City, along with sub-venues at Nanqiao Square and Kuanzhai Alley. Spanning both the Mid-Autumn Festival and National Day holidays, the event features more than 300 enterprises, over 400 booths, and thousands of authentic local specialties on display and sale.

    To enhance the warmth of consumption and the vitality of industry, the Qionglai venue of this year's "Village Sugar Fair" integrates industry gatherings with lively marketplaces, effectively converting the popularity and traffic generated by the fair into sustained retention for industrial development.

    To ensure consumers can enjoy a satisfying experience in sightseeing, exploring, and shopping, this edition of "Spokespersons on Site" recommended premium "stroll-and-taste" routes, the second batch of "Village Sugar Select" lists, and a series of new scenario-based events, including the "Village Sugar: Bountiful Orchards and Fields" initiative and the Qiong Wine Music Carnival.

    【本篇文字部分内容由 AI 辅助写作,特此声明。Please note: the text in this article was created with the help of AI.】