In recent years, "cultural heritage tourism" has seen sustained growth, with archaeological topics frequently trending on social media. Sanxingdui, distinguished by its unique remnants of the ancient Shu civilization, has emerged as a globally renowned cultural IP.

Amid this surge in popularity, a pressing issue facing the cultural heritage sector is how to translate rigorous archaeological research into accessible and emotionally resonant content for the general public, thereby effectively telling the story of the ancient Shu civilization behind Sanxingdui and Jinsha.

At the Forum Venue

Industry experts gathered to share insights and explore solutions under the theme of "Value Interpretation and Public Communication of the Sanxingdui-Jinsha Sites".

First, the ancient Shu civilization must be situated within the broader network of early Chinese exchanges, examining its uniqueness and interconnectedness within a more comprehensive historical framework.

A complete interpretation of Sanxingdui and Jinsha also requires establishing a clear chronological context of pre-Qin civilizations on the Chengdu Plain and clarifying the internal logic of their civilizational evolution.

How can complex and extensive archaeological materials be made accessible to the general public? As a vital hub connecting academia and society, museums bear the significant responsibility of translating research findings into public knowledge and must innovate in their modes of presentation.

Effective dissemination of cultural values relies on coordinated division of labor within the industry and the integration of diverse resources to create synergistic efforts.

At the Forum Venue

While domestic audiences can now witness the entire archaeological excavation process in real time, international communication should keep pace simultaneously to enhance China's discourse power on the global stage.

A consensus was reached during the roundtable dialogue that the Sanxingdui-Jinsha sites hold a pivotal position not only within the diverse yet integrated Chinese civilization but also in the broader context of world Bronze Age civilizations. While ensuring thorough interpretation of the sites' value, efforts should be continuously made to transition this value from specialized academic discourse to public communication, systematically narrating the story of Sanxingdui and Jinsha to enhance the appeal, emotional resonance, and influence of these cultural heritage sites.

At the Forum Venue

【本篇文字部分内容由 AI 辅助写作，特此声明。Please note: the text in this article was created with the help of AI.】