Recently, the thematic media tour and promotional campaign for the "Gudan Road", a premium self-driving route launched by Ganzi Culture and Tourism, concluded successfully. Following months of planning and refinement, this differentiated niche self-driving route has been officially introduced to the market, with four exclusive "Gudan Road" (Guzha-Danba) itineraries simultaneously launched on online travel agency platforms. Leveraging a multi-platform communication matrix, related topics, articles, and short videos have garnered over 27 million views across the internet.

A group photo of participants in the "Gudan Road" self-driving experience

Connecting Kangding and Danba, the "Gudan Road" represents an upgraded iteration of the traditional Western Sichuan Small Loop Route. The route focuses on four key themes: natural sightseeing, cultural exploration, rural leisure, and affordable luxury stays. It features a scientifically designed 4-day, 3-night immersive itinerary that balances scenic experiences, cultural engagement, and travel comfort. To assess its market viability, Ganzi Culture and Tourism organized comprehensive on-site inspections and evaluations along the entire route, conducting holistic assessments of visitor experience, supporting facilities, and industrial potential to lay a solid foundation for regular operations and commercial implementation.

The media tour was open to creators from both home and abroad, bringing together professional teams with bilingual content creation and overseas marketing capabilities to establish a coordinated domestic and international communication network. This initiative aims to inject new momentum into Ganzi's integration of culture and tourism as well as rural revitalization, while further enhancing the route's international visibility and overseas influence.

With its unique resources, the "Gudan Road" achieves a harmonious blend of nature and culture. Along the route, river valleys, meadows, forests, and streams are interspersed, creating distinctive landscapes; meanwhile, cultural treasures such as ancient villages, ancient watchtower clusters, and Gyalrong Tibetan folk customs have been highlighted, allowing ecological beauty and cultural heritage to complement each other. Currently, supporting facilities including catering and accommodation continue to improve, and the service system is becoming increasingly mature. The route caters to diverse scenarios such as family trips, self-driving tours with friends, intangible cultural heritage study tours, wellness vacations, and light adventure, meeting the personalized needs of tourists of all ages.

This self-driving route links magnificent natural scenery with rich cultural charm, exploring a new pathway for culture and tourism to drive rural revitalization while opening a new chapter in Ganzi's external communications. Moving forward, Ganzi Culture and Tourism will improve supporting infrastructure such as transportation and accommodation, enrich immersive business formats, create diverse experiential scenarios, and enhance the "Gudan Road" brand. Meanwhile, efforts will be made to deepen domestic and international content co-creation, boost visibility through multiple platforms, and leverage local plateau characteristics, empowering rural revitalization through the integration of culture and tourism to write a new chapter in high-quality development.

【本篇文字部分内容由 AI 辅助写作，特此声明。Please note: the text in this article was created with the help of AI.】