Recently, at the invitation of the Bureau of International Exchanges and Cooperation of China's Ministry of Culture and Tourism and the World Tourism Alliance, a delegation of nearly 40 representatives from cultural and tourism institutions, travel agencies, and social media influencers from Uzbekistan, Azerbaijan, Kazakhstan, and Italy visited Sichuan Province.

The delegation conducted in-depth visits to Chengdu, Leshan, Deyang, Yibin, Zigong, and Aba, among other locations, to explore distinctive resources ranging from natural landscapes and millennia-old cultural heritage to intangible cultural heritage, folk customs, and urban fashion. The visit provided a comprehensive experience of the unique charm of "Sichuan Ease" and facilitated business negotiations with local travel agencies specializing in inbound tourism.

During the tour, the delegation visited World Heritage sites including Dujiangyan, Mount Qingcheng, the Leshan Giant Buddha, Jiuzhaigou Valley, and Huanglong. They observed giant pandas, explored the mysteries of the ancient Shu civilization, experienced the poetic scenery of bamboo forests, learned about well salt culture, and enjoyed night tours of spectacular lantern displays. Additionally, they participated in Sichuan cuisine cooking classes, witnessed Shu brocade weaving techniques, and watched traditional Sichuan Opera performances, gaining deep insights into the essence of Bashu traditional culture. Furthermore, the delegation visited Dongjiao Memory, Chunxi Road, and Taikoo Li to experience Sichuan's distinctive integration of tradition and modernity in its cultural and tourism sectors.

During their stay in Sichuan, the delegation participated in events such as the China-Azerbaijan tourism dialogue and the China-Uzbekistan tourism dialogue engaging in face-to-face discussions with executives from more than 30 Sichuan-based inbound travel agencies. The Department of Culture and Tourism of Sichuan Province and the Chengdu Municipal Bureau of Culture, Radio, Television, and Tourism delivered promotional presentations respectively. Representatives from relevant associations and enterprises discussed practical cooperation on topics including policy alignment, market expansion, product innovation, and precision marketing.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】