The 'All Wishes Come True' Shu Brocade Cultural and Creative Product (Image courtesy of Baxian Cultural Creatives' RedNote account

With the film's nationwide release, merchandise inspired by All Wishes Come True has simultaneously launched on multiple online platforms. Intangible cultural heritage elements from Sichuan—such as Shu embroidery, Qiang embroidery, woodblock New Year prints, and Xue Tao paper—have been deeply integrated with the film's intellectual property to create distinctive cultural and creative products, including the blind-box Qiang embroidery and Shu brocade sachet series featuring the Eight Immortals, intangible heritage Xue Tao paper folding fans, and Eight Immortals-themed Shu brocade frog buttons.

First, themed itineraries are being promoted.

Second, ticket stubs are being leveraged as a driver.

Third, integrated experiential scenarios are being developed.

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