Summer scenery of Bipeng Valley

"China Travel" fever continues to surge toward Sichuan. From July 1 to 6, the event "Encounter Between Snow Mountains, Alpine Lakes with Southeast Asia" was held in Bipenggou, Aba Prefecture, attracting cultural and tourism influencers as well as travel agency representatives from Malaysia and Thailand. Participants conducted on-site inspections and reached multiple preliminary cooperation agreements to launch additional joint tour itineraries.

The area's unique landscapes—including alpine lakes, forest streams, snow-capped mountain reflections, and high-altitude meadows—hold strong appeal for Southeast Asian tourists. According to scenic area data, by the first half of 2026, Bipenggou had received 70,584 international visitors, a year-on-year increase of 101.08%, reflecting robust growth momentum.

During the sweltering summer months, the cool climate and natural scenery have left a deep impression on visitors. Huang Biyi from Green Earth Power (Thailand) Company remarked that on her first visit, she immediately recognized the destination as suitable for travel year-round, particularly ideal for family and parent-child tours.

Sun Wei, Deputy General Manager of Lixian Bipenggou Tourism Development Co., Ltd., stated that the scenic area will systematically upgrade its offerings across four dimensions—tour routes, infrastructure, products, and services—to establish a dedicated reception system tailored to Southeast Asian visitors. This includes launching seasonal premium itineraries, co-developing three- to five-day short-haul packages with Malaysian and Thai travel partners, gradually implementing multilingual coverage throughout the area, upgrading visitor centers, shuttle stations, and signage systems, adding Thai and Malay language signs, and introducing multilingual audio guide services at appropriate times.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】