On July 6 in Spain, the “Raise a Glass to Spain, Cheer for the World Cup: Wuliangye Barcelona Brand Night”, which falls on the day of the Spain vs. Portugal Round of 16 match at the FIFA World Cup 2026™, will see its spectacular launch in Barcelona, Spain’s second-largest city.

Renowned as Spain’s “City of Football,” Barcelona enjoys a century-long football heritage and the global impact of FC Barcelona, binding the city inextricably to its glory on the pitch. Wuliangye is proud to be an official Chinese Baijiu brand of the FIFA World Cup 2026™, marking it as the only Chinese Baijiu brand ever to achieve this distinction. Fine liquor and football, two universal languages, will deeply intertwine at the “Barcelona Brand Night.” Featuring product displays, deep engagement, and immersive tasting, the event will deliver a unique experience that fuses visual delight with sensory taste, propelling the Wuliangye brand further across the globe via the FIFA World Cup 2026™.

Notably, Wuliangye’s FIFA World Cup 26™ Official Branded Licensed Product series will make its collective appearance. The lineup includes the 8th Generation Wuliangye FIFA World Cup 26™ Official Branded Licensed Edition, the Wuliangye FIFA World Cup Trophy, the Wuliangye FIFA World Cup 26™ Official Licensed Limited Edition Product, the Huobao Craft Mini Chinese Baijiu FIFA World Cup 26™ Official Branded Licensed Champion Team Mystery Edition, and the Mars Era FIFA World Cup 26™ Official Branded Licensed Mini Fruit Wine. Among them, the “hidden edition” of the 8th Generation Wuliangye FIFA World Cup 26™ Official Branded Licensed Edition — the Spain Edition — will make a stunning appearance, bringing the intensity and fragrance of Chinese fine liquor to the fierce clash taking place that evening. Meanwhile, core products including the 8th Generation Wuliangye, Wuliangye Classic series, and Wuliangye Crush on will also be exhibited on-site.

This event represents a critical milestone in Wuliangye’s pursuit of globalization. Situated on the Iberian Peninsula, Spain acts as Sichuan’s key partner in Europe, a priority for Yibin City’s industrial outreach, and a strategic stronghold for Wuliangye’s international expansion. By launching the “Barcelona Brand Night” in Spain, Wuliangye aims to further solidify its prestige in the local area, amplify its global footprint, and accelerate its penetration into overseas markets.