On the eve of the Spring Festival, the cultural and tourism promotion event "Chengdu: More Than Giant Pandas – Celebrate Chinese New Year in Chengdu" was held at the China Cultural Center in Moscow. Co-organized by the Chengdu Municipal Bureau of Culture, Radio, Television and Tourism, the China National Tourism Office in Moscow, and the China Cultural Center in Moscow, the event extended a warm invitation to Russian tourists to visit Chengdu and experience a vibrant Chinese New Year.

Thanks to the mutual visa-free policy between China and Russia and the stable operation of direct flights connecting Moscow and Saint Petersburg with Chengdu, travel between the two regions has become increasingly convenient. Data show that the number of Russian visitors entering Chengdu in 2025 rose by 53.6% year-on-year.

The event attracted over 200 participants, including representatives from Russian government agencies, travel agencies, cultural and tourism professionals, and media outlets. Breaking away from traditional formats, it created an integrated platform combining cultural experiences, resource exhibitions, and business matchmaking. On-site, the "Chengdu Cultural Experience Pavilion" showcased the city's diverse appeal through photo exhibitions, intangible cultural heritage interactive activities, and displays of "Chengdu Gifts" cultural and creative products. The event opened with a captivating Sichuan opera face-changing performance, followed by promotional presentations from representatives of Chengdu's cultural and tourism sector, the Eastern New Area, Sichuan Airlines, and travel agencies.

To strengthen supply-demand alignment, Chengdu organized a delegation of local tourism enterprises and invited prominent Russian travel agencies. Both sides held in-depth discussions on topics such as mutual tourist referrals, product development, and joint marketing, reaching multiple cooperation agreements. Notably, the Chengdu Tourism Association and Russia's "World Without Borders" Tourism Association signed a strategic cooperation agreement covering areas including information sharing, co-marketing, and personnel exchanges, aiming to jointly boost bilateral tourist flows.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】