On January 6, the Xiling Snow Mountain Ski Resort officially opened its winter season with its inaugural runs, drawing domestic and international visitors to the summit of Chengdu for a winter snow festival under the theme of 'professional upgrades, innovative scenarios, and global invitation'.

As a National Sports Tourism Demonstration Base and a National Skiing and Tourism Resort, Xiling Snow Mountain boasts a ski area exceeding 200,000 square meters and remains one of the most popular skiing destinations in Southwest China.

On opening day, the resort saw a surge in visitor numbers, with numerous international tourists flocking to the site, creating a cross-border spectacle. "This is my first time seeing snow, and I'm even skiing on a mountain—the scenery is as beautiful as a fairy tale!" exclaimed Levera, a tourist from Thailand, sharing her excitement.

Since the launch of this winter season, Xiling Snow Mountain has sold over 4,000 room nights in advance to overseas guests, with international visitor bookings reaching 6,000 person-trips. Visitors from Southeast Asian countries such as Malaysia and Thailand account for 70% of these bookings, and reservation numbers continue to rise, highlighting the strong appeal of snow tourism among international travelers.

To promote winter sports, the resort offers four free daily skiing open classes at scheduled times, covering beginner alpine skiing, introductory snowboarding, and specialized instruction by expert coaches. Following the 2024 winter upgrade of night skiing into a full-fledged night experience, the resort has further enhanced its nighttime offerings this year: starting January 9, the night tour program will extend operating hours until 21:00, establishing an all-day recreation model of 'daytime skiing plus nighttime revelry'. Over 20 snow-based activities are available throughout the day; within the Panda Snow World, the giant ice slide and snow bikes have become family favorites, while snow banana boat rides, drifting, and flying saucer attractions allow guests to fully unleash their energy.

Additionally, romantic hot air balloons slowly ascend above the snow-capped mountain, offering visitors panoramic views of the resort's glittering lights and bustling crowds, immersing them in the unique charm of a 'cloud-top night banquet'.

According to resort management, trail upgrades will be completed in mid-to-late January, introducing new snow-themed photo-op routes and a distinctive front-mountain hiking trail. Simultaneously, five custom-designed medals—featuring skiing, speed racing, and other themes—will be launched, enabling hikers to collect exclusive souvenirs while enjoying the snowy landscape. Along the trails, snow-themed interactive installations and photo stations will be added, enhancing the dual experience of 'skiing plus hiking' and broadening the scope of snow tourism consumption scenarios and audience reach.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】