A surge in winter tourism is currently sweeping across Sichuan Province. From January 22 to 23, a media delegation organized by the Sichuan Cultural and Tourism Promotion Alliance visited Mount Emei. As a key destination for winter tourism, Mount Emei has transformed into a "winter wonderland", with rime ice and sea of clouds drawing large numbers of visitors.

Yao Bin, Deputy Director of the Mount Emei Scenic Area Management Committee, stated that three major themed activities will be launched during this year's Spring Festival. The first, titled "Celebrating the Chinese New Year in the Forbidden City: A Journey to Mount Emei", will be exclusively held in the Baoguo Temple area during the holiday. Drawing on the historical connection between Mount Emei and the southward relocation of Forbidden City artifacts during wartime, the event will recreate imperial New Year customs from the Forbidden City alongside local Spring Festival traditions, integrating exhibits from the Mount Emei Museum and an intangible cultural heritage market to create a new cultural-tourism consumption experience.

The 27th Mount Emei Ice and Snow Hot Spring Festival will run throughout the entire Spring Festival holiday, offering an all-in-one experience featuring snow and ice activities, hot springs, and local cuisine.

In addition, folk cultural experiences will be held across the mountain at locations including the Golden Summit, Wannian Temple, and Qingyin Pavilion, allowing visitors to immerse themselves in the unique Spring Festival atmosphere of Mount Emei.

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