Despite the harsh winter cold elsewhere, the Panxi region enjoys mild and sunny weather, allowing residents to 'wear shirts through the winter'. Recently, under the guidance of the Sichuan Provincial Department of Culture and Tourism, cultural and tourism authorities from Liangshan Prefecture and Panzhihua City jointly organized the 'Scenic Sunlight and Colorful Folk Customs' event, inviting over 100 travel agencies from across China to experience the region's unique winter wellness and vacation resources firsthand.

The event adopted a model combining 'conference discussions, on-site inspections, and digital promotion', bringing travel agency representatives from Beijing, Guangzhou, Shanghai, Zhejiang, Guizhou, Yunnan, Chongqing, Ningbo, and other regions deep into Liangshan and Panzhihua. Participants immersed themselves in inspecting integrated 'culture-tourism plus wellness' offerings, revitalized ancient villages, and intangible cultural heritage night tours, experiencing the charm of the fusion between 'scenic sunlight' and 'colorful folk customs'.

A representative from the Sichuan Travel Agencies Association stated that the event effectively established a platform connecting national travel agencies with West Panzhihua's cultural and tourism resources, providing concrete support for future tour route development and visitor sourcing.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】