On January 2, the second day of the New Year holiday, as of 15:00, Sichuan Province's 867 A-rated tourist attractions received a total of 4.1006 million visitors, generating ticket revenue of RMB 35.8387 million, representing year-on-year increases of 18.93% and 10.71%, respectively.

The top ten attractions by visitor volume across the province were Chengdu Joy City, Dongjiao Memory, Kuanzhai Alley, Jianchang Ancient City, Shuangliu Haibin City, Qionghai-Lushan Scenic Area, International Intangible Cultural Heritage Expo Park, Jiezi Ancient Town, Wuhou Temple, and Mount Emei.

The Wawu Mountain Scenic Area has reached its daily visitor capacity limit for two consecutive days

Winter sports tourism remained highly popular, with an increasingly diverse range of 'ice and snow plus' themed products. Ski resorts in Sichuan, including Qiangren Valley Ski Resort and Jiuding Mountain–Taiziling Ski Resort in Aba Prefecture, both reached their maximum carrying capacities. Mount Wawu in Meishan saw fully booked reservations for two consecutive days and launched events such as an Ice and Snow Carnival, a mountain-climbing challenge, and the 'Fantasy Snow Romance' NPC parade. In Dazhou, Bashan Grand Canyon, Batai Mountain, and Feiyun Hot Spring jointly created a 'hot-and-cold contrast' experience, attracting over 22,000 visitors.

Mianyang's Anzhou District has launched a variety of New Year activities

Suburban leisure travel gained momentum, with the 'micro-vacation' model becoming widely popular. Luofu Mountain Hot Spring Hotel in Anzhou District, Mianyang, reported a 100% booking rate, allowing guests to enjoy a relaxing winter getaway amid soothing steam.

Open-access scenic areas, ancient towns, and cultural and museum venues emerged as popular check-in destinations. The nearly 600-year-old Bao'en Temple was transformed into an immersive 'Splendor of the Ming Dynasty' experience space, drawing large numbers of tourists.

The Third Yibin Folk Art Exhibition

New scenarios and business formats have invigorated consumer spending. Chengdu hosted over 100 cultural and tourism events blending trendiness and technology. The Leshan Giant Buddha Scenic Area introduced robot performances and Vlog self-recording stations, resulting in a 23.12% year-on-year increase in visitor numbers. Yibin's Nanxi District held an exhibition of fine intangible cultural heritage crafts. Nanchong's Jiangdong New Year Music Festival and Consumer Expo, along with Bazhong's Enyang 'Intangible Heritage Fire Dragon Concert', delivered immersive musical experiences. The 'Mianzhou Memory' cluster launched the themed event 'Guochao Fantasy Night: Chronicles of Mianzhou', igniting enthusiasm for cultural tourism in the new year.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】