On February 3, the Ministry of Industry and Information Technology (MIIT) released the list of China's Consumer Brands for 2025, with multiple 'Sichuan-made' brands selected. Among enterprise brands, Jiannanchun, Kanghong, and Caihong were included; among regional brands, Dongpo Paocai, Zigong Colored Lanterns, and South Sichuan Bamboo Pulp Paper were successfully listed, covering multiple consumer sectors including light industry, food, and pharmaceuticals.

The 32nd Zigong International Dinosaur Lantern Festival

The Sichuan brands selected this year fall into three categories: historical classics, contemporary excellence, and emerging trendsetters, reflecting the profound heritage and robust strength of Sichuan's consumer goods industry. Specifically, Jiannanchun, a time-honored brand with sustained influence, was included in the historical classics category; Kanghong and Caihong were listed under contemporary excellence due to their high reputation and broad public recognition; Dongpo Paocai, Zigong Colored Lanterns, and South Sichuan Bamboo Pulp Paper were recognized as representative regional brands owing to their distinctive industrial characteristics, strong geographical identity, and high industry recognition.

The selection process for China's Consumer Prestige Brands 2025 was launched in September 2025, focusing on identifying outstanding enterprise and regional brands across the three dimensions of historical classics, contemporary excellence, and emerging trendsetters. The final list was determined by the Ministry of Industry and Information Technology following enterprise submissions, preliminary reviews and recommendations by provincial-level MIIT departments, expert evaluations, and an online public comment period.

List of China's Renowned Consumer Brands 2025

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】