As the New Year approaches, festive cheer is building across the city. From December 31, 2025, to January 2, 2026, the Western Cultural Industry Park at No. 16 Huaxing East Street, Jinjiang District, Chengdu, will host a countdown new year event titled "Leap into the New Year: China Chic Breaks Boundaries", offering a cultural celebration that blends tradition with contemporary trends.

Hanfu Performance at the New Year's Eve Themed Event 'Leaping into the New Year:China Chic Breaks Boundaries

The festivities will kick off with a traditional Chinese lion dance featuring the ceremonial "dotting of the eyes", symbolizing good fortune and prosperity. Energetic drum performances will echo throughout the park, while a parade of Hanfu enthusiasts and cosplayers dressed as characters from anime and mythology will roam the grounds, engaging visitors in interactive flash mobs and photo opportunities to create an immersive holiday atmosphere.

Hanfu Performance at the New Year's Eve Themed Event 'Leaping into the New Year: Guochao Goes Mainstream

Multiple photo-worthy checkpoints will be set up across the venue, inviting guests to participate in hands-on activities such as Hanfu styling, crafting traditional sachets, watching China Chic-inspired dance performances, and tackling poetry-themed challenges. Participants can collect stamps to redeem rewards including custom portrait photos and merchant discount vouchers, unlocking hidden perks along the way.

New Year's Eve themed event 'Leap into the New Year: China Chic Goes Mainstream

Through integrated scene design, cross-sector collaboration, and co-created experiences, the event deeply embeds the park's signature offerings—literary reading, theatrical arts, international culture, gourmet coffee, and wellness services—into the celebration. A Lai Study Room will offer book discounts and 9.9-yuan coffee for its self-study space; VIPKID Dino Reading Center will provide group-buying deals on courses and complimentary gifts; purchases of group tickets for Baijia Ban Sichuan Opera performances will come with free covered bowl tea; the Sichuan International Communication Center will stage a platform for East-West cultural exchange; and C Gallery's exhibition "Poetry and Painting as One: Paintings Inspired by Tang and Song Poetry" will run through February 27, 2026.

The 'Leap into the New Year: Guochao Breaks Boundaries' New Year's Eve themed event

Participating brands will roll out exclusive China Chic-themed offers: Zhuxia · China National Geography Gourmet Lounge will celebrate its anniversary with dishes discounted up to 58% off and a buy-one-get-one-free deal on Peking duck; Huaxing Hutang will offer 20% off all evening purchases; Rumo Sweet Soup will serve limited-time Shanghai-style delicacies; Chen Duoduo Milk Tea will debut new products at 25% off, while Changshi Coffee will offer 10% off classic items plus complimentary postcards; Chengdu Gifts cultural and creative merchandise will be available at 12% off; and Lingyi Spine Clinic · Boyitang will provide members with approximately 15% off, integrating China Chicaesthetics with wellness philosophy.

Poster for the New Year's Eve themed event "Leap into the New Year: Guochao Breaks Boundaries

From the central plaza to indoor spaces across multiple floors, the entire venue will transform into a dynamic China Chic party where "every corner becomes a stage", making culture tangible and experiential.

Poster for the New Year's Eve themed event 'Leap into the New Year: Guochao Breaks Boundaries

Through this elegant New Year gathering, the Western Cultural Industry Park achieves a dual win—reinterpreting traditional culture for modern audiences while driving brand visibility and customer engagement.

Poster for the New Year's Eve themed event 'Leap into the New Year: Guochao Breaks Boundaries

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】