On November 28, the 2025 "Anyi Sichuan: Renhe Winter" cultural and tourism promotion event, co-hosted by the Sichuan Provincial Department of Culture and Tourism and the People's Government of Panzhihua City, was held at Guangmang Dadi in Lixin Village, Renhe District, Panzhihua, Sichuan.

Event site

At the event, Sichuan tourism ambassadors presented an immersive experience of Sichuan's winter tourism through four thematic scenes, highlighting its unique appeal as a destination offering "half snow and ice, half warm sunshine". "Sichuan's winter combines the thrill of snow and ice with the comfort of hot springs", said one ambassador, using the theme "Warm Snow of Shu Mountains" to showcase the distinctive allure of southern China's snowy landscapes.

A representative from the Sichuan Provincial Department of Culture and Tourism stated that this winter, Sichuan will continue developing its "1+10+N" premium cultural and tourism consumption brand system, including "Warm Snow of Shu Mountains" and "Anyi Wellness", enriching wellness tourism offerings and expanding themed itineraries such as snow and ice tourism, mountain outdoor activities, and stargazing tours, inviting visitors to personally experience the charm of "Splendid Tianfu, Anyi Sichuan".

Event site

Multiple trendy travel routes and a rich array of cultural and tourism activities were unveiled on-site, introducing new ways to explore Sichuan this winter. Centered on the concepts of "Travel Following Performances" and "Travel Following Films and TV Dramas", two itineraries were launched: the first blends urban vibrancy with cultural heritage, allowing tourists to watch the Wen Hua Award-winning Sichuan opera "Dreaming Back to Dongpo" in Chengdu, visit Qinglong Old Street in Meishan—the filming location of the drama "Home Inside and Out"—and then relive scenes from "The Twilight of Luomu" in Luomu Ancient Town, Leshan; the second is an immersive journey into the hidden wonders of western Sichuan, starting with the Yucheng Half Marathon in Ya'an, continuing to romantic vows in Daocheng Yading, and culminating in the passionate hospitality of the Yi ethnic communities in Liangshan, fully showcasing Sichuan's diverse appeal.

Event site

Immersive family-friendly educational travel experiences also emerged as a highlight this winter. The event prominently featured three thematic itineraries: the "Panda Companion" tour, the "Ancient Shu Mystique" historical and cultural exploration, and the "Tian Gong Kai Wu" industrial civilization study tour, all leveraging Sichuan's ecological, cultural, and technological resources.

A representative from the Panzhihua Municipal Bureau of Culture, Radio, Television, and Tourism noted that the city will roll out a series of activities under the "Culture and Tourism Plus" model, including an immersive warm-winter market and the Juque Inkstone Culture and Art Week.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】