As the popularity of ice and snow tourism continues to rise, Sichuan and Chongqing have taken a significant step forward. On December 8, at the launch ceremony of the 2025 Sichuan Winter Tourism Season, the 'Ice and Snow Tourism Alliance of the Ba-Shu Cultural and Tourism Corridor' was officially established. Representatives from 25 key ice and snow tourism projects in Sichuan and Chongqing jointly signed the alliance declaration, marking the birth of the largest regional ice and snow tourism cooperation body in southern China.

During the alliance's inauguration, representative ski resorts from Sichuan and Chongqing were showcased, covering a wide range of well-known scenic spots, including Xiling Snow Mountain in Chengdu, Jiuding Mountain in Aba Prefecture, Fairy Mountain and Nantian Lake in Chongqing. This fully demonstrated the unique ice and snow resources and industrial scale of the Ba-Shu cultural tourism corridor.

In the subsequent alliance declaration segment, representatives from the initiating organizations outlined their cooperative directions. As the primary proponent, Xiling Snow Mountain Scenic Area in Chengdu led the formation of the alliance. The Fairy Mountain Ski Resort in Chongqing, proposed 'adhering to platform co-construction,' aiming to create cross-regional premium ice and snow routes and establish a new development pattern of 'joint construction by Sichuan and Chongqing, full-domain linkage'. Hongchi Dam Ski Resort in Wuxi, Chongqing, advocated for 'industrial prosperity sharing,' hoping to deepen policy, product, and information cooperation to foster new business models and jointly promote the brand. Luopanding Ski Resort in Dazhou's Bashan Grand Canyon proposed 'resource sharing,' promoting the unification of service safety standards and the improvement of supporting facilities. The Qiangren Valley Ski Resort in Wenchuan emphasized 'ecological win-win', stressing the importance of building ecological barriers during development to achieve rational resource utilization and sustainable development. Finally, all representatives extended a warm invitation to tourists: 'Welcome to enjoy the beauty of ice and snow in Sichuan and Chongqing!'

Industry experts view the establishment of the Ba-Shu Cultural Tourism Corridor Ice and Snow Tourism Alliance as timely. Professor Du Siyuan from Sichuan Tourism University noted that Sichuan boasts the richest ice and snow resources in the south, forming a comprehensive ice and snow map across 'plateau-hilly-plain' regions; Chongqing excels in the operation of the cultural tourism market and the creation of consumption scenarios. 'The alliance essentially represents the precise alignment between a resource treasure trove and a market engine, helping to address the long-standing issues of fragmented efforts and limited scale in the southern ice and snow economy.'

The establishment of the alliance opens up broader horizons for local scenic areas. Yang Rong, Deputy General Manager of Wenshan Cultural Tourism Development Co., Ltd., stated that previously, local attractions like the Qiangren Valley Ski Resort lacked attention as regional sites. Now, through the alliance platform, they can collaborate with well-known scenic spots such as Xiling Snow Mountain and Fairy Mountain, enhancing their visibility. She looks forward to the alliance promoting resource exchange, designing cross-regional routes like 'Panda-Qiang Culture-Ice and Snow', achieving shared service safety standards, improving operational levels, and collectively building the 'Southern Ice and Snow' brand to attract more tourists to experience top-tier ice and snow tourism in Sichuan and Chongqing.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】