On December 8, the launch ceremony for the 2025 Sichuan Winter Tourism Season was held at the Aba Qiangren Valley Ski Resort. At the ceremony, Professor Yang Zhenzhi, a doctoral supervisor from Sichuan University, representing the Sichuan Cultural Tourism Promotion Alliance, officially released the 'Jinxiu Tianfu · Anyi Sichuan' series of cultural and tourism indices. These indices provide a deep interpretation of the development of Sichuan's cultural and tourism brands, seasonal tourism trends, and new patterns in food and tourism consumption through big data.

Yang Zhenzhi introduced the achievements made by the Sichuan Cultural Tourism Promotion Alliance since its establishment one year ago. He said that the alliance has conducted multi-channel, multilingual, and multi-form promotions centered around the 'Jinxiu Tianfu · Anyi Sichuan' brand, cumulatively releasing about 1.384 million related reports, with total online clicks and reads exceeding 5.08 billion. The brand's communication power index has been continuously rising since June this year, reaching its peak during the 'Golden Week' holiday, marking the brand's position as a top-tier provincial cultural and tourism brand in the country.

Among the reports that achieved over ten million views, ten representative reports were selected. One of them, 'Tour Sichuan with the World Games: 10 Premium Inbound Tour Routes Released,' achieved over one hundred million views. Phrases like 'There is a happy life called Anyi Sichuan' and 'Sichuan is a must-visit in one's lifetime' have become high-frequency hot words on the internet, demonstrating the brand's strong recognition and appeal.

The simultaneously released 'Four Seasons of Sichuan Tourism' communication power index shows a significant positive correlation between the intensity of cultural and tourism promotion, online popularity, and tourist reception. Driven by a series of themed promotions, Sichuan has established an image of all-season, all-time tourism, with seasonal products such as spring flower seas, summer coolness, autumn colorful forests, and winter snow and ice continuing to gain popularity. Tourist numbers during holidays and summer vacations have steadily increased. With the launch of the Winter Tourism in Sichuan, a new wave of cultural and tourism consumption is expected.

Food has become the 'internet celebrity spokesperson' for Sichuan's cultural and tourism. The Sichuan Food Tourism Map, released at the meeting, based on tourist consumption data, outlines the popular food business districts across the 21 prefectures and cities in the province. The data shows that 'traveling for food' has become an important part of Sichuan's cultural and tourism consumption, and 'visiting a city for its food' is becoming a trend.

In the future, the alliance will continue to release indices such as the 'Cultural and Tourism Influencer Grassroots Index' and the 'International Tourism City Influence Index,' using data to empower the spread of Bashu culture, enhance tourism appeal, and strengthen industrial competitiveness, thereby helping Sichuan to reach new heights in building a culturally and tourism-strong province.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】