Mengtun River Valley Ski Resort Welcomes Young Ski Enthusiasts. Photo by Liu Wenjia

Visitors are skiing at the Qiangren Valley Ski Resort

(Photo provided by the Publicity Department of Wenchuan County Committee)

The number of visitors to ski resorts in Aba Prefecture has increased by 70.4%, generating a tourism revenue of 320 million yuan, making it a dark horse in the province's ice and snow tourism. On December 17, Aba Prefecture held a special press conference on the demonstration and leadership of comprehensive tourism, introducing the situation of the previous snow season.

As the weather turns colder, various ice and snow tourism sites in Aba Prefecture have opened to welcome visitors. Journalists conducted on-site visits to uncover the 'secret' behind the popularity of ice and snow tourism.

Different ski resorts cater to different groups. The Bipenggou Scenic Area in Li County welcomes its peak season in winter and spring, with Moon Bay at the foot of the snow-capped mountains transforming into a vast ice and snow entertainment area covering 80,000 square meters, featuring 12 ice and snow projects. To balance snow play and sightseeing, the ice and snow entertainment area has been relocated closer to the snow-capped mountains.

Aba Prefecture currently has seven ski resorts, each with a unique positioning. The Moon Bay Ice and Snow Entertainment Area in Bipenggou focuses on 'snow play + sightseeing', while the Mengtun River Valley Ski Resort is precisely targeted at young people, with a lower altitude suitable for family trips. The Jiuding Mountain & Prince Ridge Ski Resort in Mao County emphasizes professionalism, offering beginner, intermediate, and advanced ski runs totaling 4.5 kilometers in length, and has trained a large number of ski instructors.

Multiple resources enhance the tourism experience. Just a 30-minute drive from Bipenggou, the Guergu Hot Spring Resort offers a warm escape, allowing visitors to enjoy skiing in Bipenggou during the day and soak in hot springs and stargaze at night in Guergu. Integrating these resources to offer a variety of experiences in one trip is a key strategy for Aba Prefecture to improve the ice and snow tourism experience.

This year, the launch ceremony of Sichuan Province's winter tourism season was held at the Qiangren Valley Ski Resort in Wenchuan County. The Wenchuan Annual Pig Festival and Paotang Culture Season have been held for three consecutive years, attracting many ski enthusiasts. The Ancient Qiang City in Mao County is also preparing new tourism experiences for visitors heading to the Prince Ridge Ski Resort, such as the newly choreographed 'Clouds Over Ancient Qiang' performance. Jiuzaigou County has created the Qiongqia Ice and Snow World, using short video challenges and referral rewards to attract more visitors to participate in ice and snow sports.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】