Winter tourism in Sichuan is heating up. On December 8, the launching ceremony of the 2025 Sichuan Winter Tourism Season was held at the Qiang People's Valley Ski Resort in Wenchuan County, Aba Prefecture, inviting tourists to enjoy 'Splendid Tianfu · Comfortable Sichuan' through situational performances and innovative interactions..

Sichuan's unique geographical location and diverse topography have given birth to a rich tapestry of scenery, especially during the winter. As the grand finale of the 'All Seasons Tour in Sichuan', the province introduces a winter-specific product system, featuring four major themes that outline boutique routes, planning more than 5,000 cultural and tourism activities, complemented by welfare packages, to create a winter feast where ice and fire coexist. The Bashu Cultural Tourism Corridor Ice and Snow Tourism Alliance has been established to build the 'top choice for southern ice and snow tourism'.

The event showcased seven scenarios of experiences, presenting the charm of Sichuan's 'integration of ice and fire'. Sichuan, the lowest latitude area globally with abundant ice and snow resources, boasts the advantage of 'warm snow'. Short track speed skating Winter Olympics champion Ren Zewei praised 'the warm snow of Shu Mountain.' Extreme explorer Liu Yong shared his experiences of ice climbing and hot springs, emphasizing the unique gift of extreme cold and warmth in Sichuan.

Sanshou storytelling artist Li Boqing and his disciple Chen Gong promoted the winter 'comfort and wellness' of the Panxi region, as well as the local food and special accommodations of Tianfu. CCTV hostess Zhu Xun counted the reasons 'why one must visit Sichuan,' recommending various experiences such as competitions, performances, films, and cuisine. This winter, Sichuan will host over 1,200 music performances and more than 100 ice and snow events, offering an enhanced 'Ice and Snow Plus' experience.. 'Sichuan Super' athlete Zewari Luo invited tourists to visit. Actress Yue Hong promoted the treasure trove of 'Tianfu Science Tour' destinations and Spring Festival themed activities.

Sichuan will hold more than 5,000 activities, launching four themed routes covering ice and snow, sunshine, hot springs, and folk customs, supported by preferential policies including millions of scenic area ticket discounts and 60 million yuan in cultural and tourism consumption rights, optimizing tourism support and ensuring a regulated market environment.

Foreign tourist representatives shared the convenience of visiting Sichuan, and travel merchant associations from Singapore, Thailand, and others signed inbound tourism cooperation agreements to promote more visitors. The launch ceremony also released the 'Splendid Tianfu · Comfortable Sichuan' brand communication influence index and showcased the innovative practice achievements of Sichuan's cultural and tourism sectors.

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