On the third day of the National Day and Mid-Autumn Festival holidays, October 3rd, the 2025/2026 Sichuan City Football League was in full swing. A total of three matches took place in the southern and northern regions of Sichuan, igniting not only the urban atmosphere but also boosting tourism appeal, as various parts of Sichuan initiated a variety of "pampering guests" modes.

The "second venue" for watching the games spurred consumer vitality. The match between the Ziyang China Dental Valley team and the Luzhou Cellar Aroma team kicked off at the football field of the Linhe Economic Zone Campus of Sichuan Conservatory of Music. Multiple outdoor large screens in Ziyang city center simultaneously broadcasted the game live.

Ziyang city provided fans with exclusive viewing seats, free jerseys, and beer, and hosted activities such as a food week. The 12 viewing spots in Guangyuan were bustling with activity, with catering businesses offering promotions, allowing fans to enjoy delicious food while watching the game. The large screen at Ganzi Love Song Square live-broadcasted the match, attracting a large crowd to the surrounding market, where specialty booths were in high demand.

The "Sichuan Super League" tickets unlocked multiple surprises. Seventy catering businesses in Ziyang and Budweiser beer launched a beneficial carnival, where fans could enjoy multiple discounts with their tickets. Additionally, 1,000 fan gift packs were given out at the match venue. Ziyang introduced five themed tourism routes, with exclusive discounts offered by the scenic areas. Guangyuan fans could enjoy free entry or discounted tickets to A-level scenic spots with their tickets.

The Ganzi Prefecture launched a combination gift package of 'match ticket + scenic area ticket + consumption discount', offering audiences various benefits with their ticket stubs.. After the match, spectators flocked to specialty stores, significantly increasing the sales of yak meat, and merchants used the opportunity to enhance their product reputation.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】