The 'High-Quality Development Research Tour of Cultural and Tourism Integration' in Ya'an commenced on November 20, exploring the 'Ten Miles of Fragrance · Wild Rose Village' and the 'China · Ya'an 318 Self-Driving Base,' to investigate new paths of integration between cultural tourism and various industries.

The 'Ten Miles of Fragrance · Wild Rose Village' is nestled at the foot of Mount Zhougong, featuring 'rose life and hot spring soaking' with premium medical-grade geothermal mineral springs, where the water temperature reaches above 85°C, establishing a foundation for 'health and wellness + cultural tourism'.

The village covers an area of 150 acres and encompasses 10 major business formats, including accommodation, catering, and intangible cultural heritage markets, with a wildlife training base and a biodiversity garden.

General Manager Wei Yan introduced that in addition to hot spring experiences, a variety of cultural activities have been developed for families, adults, and corporate team buildings. The occupancy rate of family rooms has increased by 30%, bringing economic and social benefits to the local area. The 'Butterfly Return Home Plan' has also provided job opportunities, helping villagers to increase their income. Future plans include developing mountain hiking and forest therapy courses.

The research team then visited the 'China · Ya'an 318 Self-Driving Base,' which is the historical starting point and geographical center of the Sichuan-Tibet Highway. The guide, Gao Yan, introduced that the 318 Highway Cultural Experience Hall is centered around the spirit of the 'Two Roads' with five major exhibition halls, forming a comprehensive service system to stimulate tourism vitality along National Highway 318. Since its opening in September of last year, the experience hall has attracted over 670,000 visitors. The surrounding commercial centers, charging stations, and camping facilities have been put into use. In the future, plans for camping sites will be developed to enrich service functions and promote the integrated development of 'self-driving culture + cultural tourism'.

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