This year's Singles' Day saw many consumers discovering that online-purchased clothing items were attached with oversized tags bearing reminders such as "Please Keep for Trial; No Returns or Exchanges if Removed." These tags primarily come from a clothing tag manufacturer in Chengdu, aimed at preventing malicious returns. What seems like a traditional tag business, this company has uncovered a new business opportunity within it.

The company captures business opportunities through market changes, akin to providing "shovels" to those "digging for gold". Between July and August, more than a dozen e-commerce and live-streaming merchants inquired about the giant tags. Feedback indicated that they could reduce the rate of malicious returns by 80%, with an additional cost of only 0.1 to 0.2 yuan per tag. Compared to the losses from returns, the cost is manageable.

After spotting the business opportunity, the key is how to seize it. The company mainly acquires customers through social media videos, showcasing the actual effects of the tags and precisely reaching the target customer base. To meet clients' demand for uniqueness, the company offers deep customization and unique coding services, developing multiple design solutions.

The differentiation of the product lies in responding to the urgent needs of customers, and innovation stems from a keen observation of market dynamics. The team launches new designs monthly to cater to the shortened fashion cycle and the increased demand for personalized products.

Discovering and seizing business opportunities requires staying close to the market, being flexible and responsive, and addressing customer pain points.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】