When the fragrance of rural soil meets the modern atmosphere of the city, the 14th China·Sichuan (Pengzhou) Vegetable Expo made its debut at the Shuanghu International Convention and Exhibition Center in the Tianfu Chinese Medicine City of Pengzhou City, marking an innovation in the agricultural exhibition model.

This year's Vegetable Expo was held concurrently with the 2025 "Special Local Products" promotion event of the Farmers' Harvest Festival and the Sichuan Agricultural Products Marketing Matching Conference, showcasing vegetables and special local products, turning it into a grand feast for all.

The opening ceremony focused on digitalization, launching the "China Special Local Products Digital Intelligence Supply Chain Platform" and the "Special Local Products Digital Incubation Center", to facilitate the digital transformation of the industry chain. The platform has enrolled over 13,000 suppliers, offering more than 40,000 types of special local products online, and provides digital intelligence marketing services through multiple online and offline channels.

A "National Special Local Products Exhibition and Sale Zone" was set up on-site, with over 300 offline booths covering areas such as smart agriculture and Sichuan-Zhejiang cooperation, gathering characteristic agricultural products from various regions. Pengzhou's "black garlic" and sweet and sour garlic made their debut, while Chengdu Hengbo Agricultural Development Co., Ltd. strongly promoted deeply processed garlic products. Pujiang citrus highlighted organic features, and Sichuan Lanfang Technology Co., Ltd. promoted "zero-pesticide-residue" agricultural products.

Agricultural products from various regions demonstrated their "household skills", emphasizing green ecology, cultural heritage, and innovative marketing to attract young consumers. Liu Zhenxu, Deputy Director of the Pengzhou Municipal Agricultural and Rural Affairs Bureau, said that the Vegetable Expo "coming to the city" promotes the creation of agricultural industry brands and digital transformation.

The sub-venue, Tianfu Shu Xiang Expo Garden, hosted a "Vegetable Lifestyle" experience show, with activities such as vegetable-themed weddings and vegetable wave music festivals attracting citizens and tourists. Pengzhou, through the "Vegetable+" model, deeply integrates cultural and tourism formats, creating a "Vegetable Lifestyle" IP. The Super Ideal Village of Vegetable Aroma has become a practice field combining agriculture, business, culture, tourism, and sports, providing experiences such as family vacations and leisure entertainment. Visitor Wang Xiao praised the Vegetable Expo for transforming into a festival for all, showcasing the bright future of rural revitalization.

【本文部分内容由AI辅助生成，特此声明。The author(s) generated part of the content in this work with the assistance of artificial intelligence (AI), which is hereby declared.】