一个小小的手办，竟然要售价上万!什么是手办?凭啥这么贵?或许，你也产生过这样的疑惑。

A small figurine, unexpectedly priced in the tens of thousands! What is a figurine? Why is it so expensive?

而正是这一个令人疑惑却吸引着无数年轻人“氪金”的产业，让成都模玩咖科技有限公司仅用4年时间，发展为集设计、生产、销售一体的企业，让王者荣耀、一人之下、斗罗大陆等知名IP均成为其合作方。去年，公司销售额突破4亿元。

It is an industry that perplexes but attracts countless young people to "spend money". In just four years, Chengdu Model Coffee Technology Co., Ltd. has developed into a company that integrates design, production, and sales, making renowned IPs such as Honor of Kings, Under One Person, and Douluo Dalu its partners. Last year, the company's sales exceeded 400 million yuan.

 

其实手办文化在全球早已盛行。例如，20世纪50年代就开始流行超人、蝙蝠侠手办，而中国手办市场起步较晚。去年底，有市场研究公司发布报告显示，全球手办市场规模已超过100亿美元，中国手办市场已在全球占据较重份额，但还有很大的上升空间。

In fact, figurine culture has long been prevalent worldwide. For example, in the 1950s, figurines of Superman and Batman became popular, while the figurine market in China started relatively late. At the end of last year, a market research company released a report indicating that the global figurine market has surpassed 10 billion USD, with the Chinese figurine market holding a significant share globally, yet still having substantial room for growth.

 

到底什么是手办?它凭什么卖这么贵?又是哪些人在买?中国的手办又有什么不一样的魅力?本期《灵感中国Inspiration》，让我们一起来看看这让人“一掷千金”手办的独特魅力!

What exactly is a figurine? Why is it sold at such high prices? And who are the buyers? What unique charm does the Chinese figurine possess?