‘Inspirational China’ Starts from Dongpo! ‘Collecting Videos About Sichuan to Showcase Bashu’s Charm & Mystique’ Global Short Vi

灵感中国，从东坡出发！3月29日下午在成都举办的“灵感中国 数字东坡”新视听论坛上，备受网络视听行业关注的“神秘蜀韵 百部川扬”全球短视频征集大赛正式启动。

Inspirational China starts from Dongpo.At the ‘Inspirational China, Digital Dongpo’ New Audio & Video Forum held on the afternoon of March 29th in Chengdu, the ‘Collecting Videos About Sichuan to Showcase Bashu’s Charm & Mystique’ global short video solicitation competition was officially launched, attracting considerable attention from the audio-visual industry.

“灵感中国·东坡之旅”采风活动同日出发，来自海内外的网文网游网剧、网络视听头部平台优秀创作者，苏学研究、数字文创、国际传播等领域知名专家学者，以及广西等省旗舰级外宣媒体记者，将走进东坡故里眉山，寻找中华文化出海灵感。

The ‘Inspirational China · Trip to Dongpo’s Hometown’ folklore experience activity was also launched on the same day. Exploring Dongpo’s hometown of Meishan to find new inspiration for spreading Chinese culture abroad and raising its profile so it comes to be known far and wide is the goal of the many outstanding creators taking part at home and abroad from across the fields of online novels, digital games, online dramas, and leading internet audio-visual platforms, who joined well-known experts and scholars from fields including Su Dongpo research, the digital cultural and creative industry, and international communication, as well as journalists from Guangxi’s and other provinces’ flagship external public media organizations.

“神秘蜀韵 百部川扬”全球短视频征集大赛由四川省广播电视局主办，围绕弘扬传统历史文化、非遗文化传承保护等，面向全球征集优秀网络视听作品，以精品力作不断增强中华优秀传统文化巴蜀篇章的生命力和影响力。

The ‘Collecting Videos About Sichuan to Showcasee Bashu’s Charm & Mystique’ global short video competition is hosted by the Sichuan Provincial Bureau of Radio and Television. Themed around the goal of propagating traditional historical culture and protecting the inheritance of intangible cultural heritages, the competition leverages the ancient masterworks of Bashu culture to gather excellent network audio and video works from around the globe and thereby drivingvitality and influence into the Bashu chapter of traditional Chinese culture.

作为省级国际传播专业机构，四川国际传播中心主导运维的四川国际传播矩阵，拥有 1个以智能算法为核心的“纵目云”国际传播技术平台、6个国际传播网站、近百个海外社交账号、1个国际传播小程序、3份国际传播期刊、超过110人的国际传播专业人才队伍，覆盖海外用户超过1600万，海外传播量破10亿。此次将以东坡故里为首站，发动中华文化“出海”领域的新兴力量积极投身创作，让文物说话、让历史说话、让文化说话、打造国际化精品力作。

The Sichuan international communication network, which is mainly operated and maintained by Sichuan International Communication Center (SICC), the Sichuan-based provincial-level professional international communication institution, owns the ‘Zongmuyun’ international communication technology platform with intelligent algorithms at its core, six international communication websites, nearly 100 overseas social media accounts, one international communication mini app, three international communication journals, and an international communication team with more than 110 professionals. Meanwhile, this network covers more than 16 million overseas users, and its overseas communication volume has exceeded one billion. At this time, Dongpo’s hometown will be the first stop to initiate emerging forces in the field of spreading Chinese culture ‘to be known far and wide’ and to create works positively, with the aim of activating cultural relics, history, and culture, thus instigating the creation of new international masterpieces.

大赛作品征集从即日起至7月13日，作品为已经完成创作的原创网络短视频、网络纪录片、网络 动画片、网络综艺节目、网络剧、网络电影等，重点聚焦弘扬传统历史文化、非遗文化传承保护，挖掘、创作、宣推关于安岳石刻、三星堆、东坡文化等四川本土文化主题。省广电局将组织专家委员会对征集的作品进行评选，对推选出的作品给予扶持，并在宣推和播出等方面进行大力支持。

The collection of competition works runs from now until July 13th, with qualifying works including finished original network short videos, online documentaries, online animations, online variety shows, online dramas, and online films. The competition pays great attention to expanding traditional historical culture, protecting and inheriting intangible cultural heritages, and digging into, making anew, and advertising Sichuan local culture themes surrounding Anyue Stone Carving, the Sanxingdui Site, and Dongpo culture. Sichuan Provincial Bureau of Radio and Television will organize an expert committee to appraise and elect those collected works and give support to determinedwinners among the works, offering vigorous help in both publicity and broadcast spaces.

据悉，参加此次“灵感中国·东坡之旅”采风活动的嘉宾“灵感爆棚”，既有来自腾讯游戏、维塔士、优酷、咪咕文化、中华书局等头部平台机构的优秀创作者，又有来自中国外文局解读中国工作室、《传媒》杂志社、华中科技大学新闻与传播学院的学界和业界大咖。接下来的两天，他们将在东坡故里追寻东坡足迹，品悟苏门家风，感受古今繁华，邂逅漫天流萤，在灵感碰撞和文化交流中，推动东坡文化、中华文化走出去。

It has been noted that the guests attending this ‘Inspirational China · Trip to Dongpo’s Hometown’folklore experience activity hail from a variety of different regions. They include not only excellent creators on famous platformsand institutions from Tecent Games, Virtuos, Youku, Migu Culture and the Zhong Hua Book Company, but also academic and industry celebrities from the China Interpreting Studio ofChina Foreign Languages Publishing Administration, the Media Magazine, and Huazhong University of Science and Technology’sSchool of Journalism and Information Communication. Over the next two days, they will pursue the traces of Dongpo culture left behind in its hometown, appreciate the family traditions of the Su family, feel the ancient and modern prosperity as they intertwine,and encounter truly breathtaking scenic beauty. In this process, they will carry forward Dongpo culture and Chinese culture to their own countries in an inspirational clash and various cultural exchanges.

作为第十届中国网络视听大会的重要组成部分，“灵感中国 数字东坡”新视听论坛由中国网络视听节目服务协会指导，四川省广播电视局、四川日报报业集团主办，四川国际传播中心承办，川观新闻、川观智库、《新闻界》协办，邀请到海内外网络视听机构代表、苏学专家大咖及国际传播领域专家学者共聚一堂，就“网络视听赋能中华文化传播”交流经验、分享洞见，以国际协同合作促进网络视听事业产业高质量发展。

As an important part of the 10th China Internet Audio & Video Convention, the forum was guided by the China Netcasting Services Association, hosted by the Sichuan Provincial Bureau of Radio and Television and the Sichuan Daily Press Group, organized by SICC, and co-organized by Chuanguan News, Chuanguan Think Tank, and Journalism and Mass Communication Monthly. The forum invited representatives from domestic and foreign internet audio and video institutions, Su Dongpo research experts, and experts and scholars in the field of international communications to gather together, exchange experiences, and share insights on the topic of ‘Internet audio and video empowers the communication of Chinese culture’. Through international collaboration, the forum aims to promote the high-quality development of the internet audio and video industry.