Connecting Su Dongpo and Leonardo da Vinci! SICC Signs a Strategic Cooperation Agreement with the Sino-Italian Design Exchange C

苏东坡与达·芬奇牵手，会碰撞出怎样的火花？ 3月29日下午举行的“灵感中国 数字东坡”新视听论坛上，四川国际传播中心与中意设计交流中心签署战略合作协议，携手开启文化创意领域交流合作，搭建资源分享产业升级的共赢平台，推动更多高端商贸往来、创意产业合作活动在意大利和四川落地。

What kind of spark will be created by the linkage of Su Dongpo and Leonardo da Vinci? At the ‘Inspirational China, Digital Dongpo’ New Audiovisual Forum held on the afternoon of March 29th, Sichuan International Communication Center (SICC) and the Sino-Italian Design Exchange Center (SIDEC) signed a strategic cooperation agreement to jointly open cultural and creative exchanges and cooperation, build a win-win platform for resource sharing and industrial upgrading, and promote more high-end business exchanges as well as creative industry cooperation activities in Italy and Sichuan.

中意设计交流中心是由中意相关政府部门指导，依托佛罗伦萨文艺复兴之城、米兰国际化艺术之都的独特优势，开展中意之间设计、时尚、艺术、手工艺等各领域文化交流，在“一带一路”倡议下为中西企业提供综合性的平台服务，增进东西方经济文化合作交流。

Under the guidance of relevant Chinese and Italian government departments, SIDEC, relying on its distinctive advantages of having bases in both renaissance cityFlorence and international art cityMilan, carries out cultural exchanges between China and Italy in various fields such as design, fashion, arts, and handcrafts; provides comprehensive platform services for Chinese and Western enterprises under the Belt and Road Initiative; and enhances economic and cultural cooperation and exchanges between the East and the West.

四川国际传播中心，写入“十四五”规划的四川省级国际传播专业机构，由四川日报报业集团运营。 以移动传播、视频传播、社交传播为方向，对内整合优势力量，牵手川观新闻、封面新闻、看四川、一带一路报道、藏地阳光全媒体、四川文传等讲好四川故事；对外创新“国际传播+”机制，围绕文化交流、经贸交往、城市营销、技术赋能、人才培养、智库服务等拓展合作，布局有影响力的海外渠道，影响有影响力的主力人群，传播中国声音。

As a professional international communication organization operated by Sichuan Daily Press Group, SICC takes "mobile communication, video communication, and social communication" as its footholds. SICC internally integrates the considerable strengths of Chuanguan News, Cover Media, Vision Sichuan, The Belt and Road Reports, Zangdiyg Media and Sichuan Culture to accelerate the construction of an international communication media matrix and service platform with Sichuan characteristics. Externally, it helps to innovate the "International Communication+" mechanism; expands cooperation for cultural communication, economic, and trade exchanges, as well as urban marketing, technology empowerment, talent training, and think tank services; sets up influential overseas channels; has a key impact on important and influential groups; and promotes China's voice to influence the world.

由四川国际传播中心主导运维的四川国际传播矩阵，拥有 1个以智能算法为核心的“纵目云”国际传播技术平台、6个国际传播网站、近百个海外社交账号、1个国际传播小程序、3份国际传播期刊、超过110人的国际传播专业人才队伍，覆盖海外用户超过1600万，海外传播量破10亿。

The Sichuan International Media Matrix, which is mainly operated and maintained by SICC, consists of the “Vertical-eyed Cloud”international communication technology platform with intelligent algorithms at its core, 6 international communication websites, nearly 100 overseas social media accounts, one international communication mini program, 3 international communication journals, and one team of over 110 professional talents. This media matrix covers over 16 million overseas users with over 1 billion views.

此次牵手开启的不止是文化创意领域交流合作。 未来，四川国际传播中心与中意设计交流中心将结成国际战略合作伙伴关系，构建常态化交流机制，双向开发各自资源和核心能力，协同构建集经济服务、文化服务于一体的文化经济服务体系，聚焦文化科技、国际艺术、数字文创、科普研学、教育培训、人才发展等各个领域创新开展合作，让四川和意大利之间产生更多“化学反应”。

This linkage between Su Dongpo and Leonardo da Vinci enables more than just cultural and creative exchanges and cooperation. In the future, SICC and SIDEC will establish an international strategic partnership, build a normalized exchange mechanism, develop their respective resources and core competencies bidirectionally, collaborate to build a cultural and economic service system integrating economic and cultural services, and focus on innovative cooperation in multiple fields, including culture and technology, international art, digital cultural innovation, science research, education and training, and talent development; so as to bring more fantastic ‘chemical reactions’ between Sichuan and Italy.

“希望这次牵手合作，能为四川和佛罗伦萨两地间的经贸文化社会交往搭建更有效的服务平台，为促进中意两国交流合作作出更积极的贡献！” 签约现场，中意设计交流中心-佛罗伦萨基地总裁Corrado Galli通过视频方式表示祝贺，并热情发出邀请，“我在佛罗伦萨等你们”。

"I hope this hand-in-hand cooperation will build a more effective service platform for the economic, trade, cultural, and social exchanges between Sichuan and Florence, and make more positive contributions to promoting exchanges and cooperation between China and Italy!" At the signing ceremony, Corrado Galli, the president of Sino-ItalianDesign Exchange Center (Florence Base), expressed his congratulations via video and warmly extended his invitation; "I am waiting for you in Florence".

Corrado Galli在接受四川国际传播中心记者采访时表示，听说从四川走出去的苏东坡，是中国“全民偶像”、“跨界之王”，这跟佛罗伦萨的全才达·芬奇太像了，两人同样爱美食，爱艺术，要是生活在同一个时代，没准能成为好朋友。 他认为，互联网不断拉近四川和意大利之间的距离，相信此次签约合作，能让苏东坡和达芬奇之间产生更多的灵感碰撞和化学反应，让东西方文明相映成趣，让四川人和意大利人的心靠得更近。

Corrado Galli said in an interview with a reporter from SICC that he had heard that Su Dongpo, who came from Sichuan, was a ‘national idol’ and a ‘crossover king’ in Chinese history, who bore remarkable similarities to Leonardo da Vinci, a world-renowned polyglot from Florence. Sharing the same interests, with a keen on delicacies and the arts, perhaps they could have become good friends if they had lived in the same era. Corrado believes that the internet continues to shrink the distance between Sichuan and Italy, and that this cooperation agreement will bring about more inspirations and chemical reactions between Su Dongpo and Leonardo da Vinci, allow Eastern and Western civilizations to learn from each other, and bring Sichuanese and Italians’ hearts closer together.

作为第十届中国网络视听大会的重要组成部分，“灵感中国 数字东坡”新视听论坛由中国网络视听节目服务协会指导，四川省广播电视局、四川日报报业集团主办，四川国际传播中心承办，川观新闻、川观智库、《新闻界》协办，邀请到海内外网络视听机构代表、苏学专家大咖及国际传播领域专家学者共聚一堂，就“网络视听赋能中华文化传播”交流经验、分享洞见，以国际协同合作促进网络视听事业产业高质量发展。

As an important part of the 10th China Internet Audiovisual Convention. The forum is hosted by Sichuan Provincial Bureau of Radio and Television, Sichuan Daily Press Group, organized by Sichuan International Communication Center, and co-organized by Chuanguan News, Chuanguan Think Tank and "Press Circles", under the guidance of the China Netcasting Services Association (CNSA). Representatives of online audiovisual institutes at home and abroad, experts of Su Dongpo studies and scholars in the field of international communication will be invited to share insights on the topic of "Chinese cultural communication empowerment through internet audio-visual media." Through international collaboration, the forum aims to promote the high-quality development of the internet audio and video industry.