Call Your Panda, choose your favourite animal!

2022年4月22日

第52个世界地球日

同地球，共呼吸

Invest In Our Planet

Let's Create A Shared Future!

 

 

四川国际传播中心聚焦全球多个城市特色动物及濒危动物，联动旗舰级外宣媒体、四川国际友城及海外社交媒体大V，发起以“呼吁动物保护”为主题的#FindFantasticFriendsChallenge全球视频挑战活动。截至目前，该活动外网曝光率超过千万。

Sichuan International Communication Center launched a campaign, namely #FindFantasticFriendsChallenge in a video collection form to appeal for the animal protection on the featured and endangered animals around the world, collaborating with significant external communication medias, Sichuan international sister cities and famous overseas social media accounts. Up till now, it has heated a hot discussion with more than ten million hits overseas.

本次#FindFantasticFriendsChallenge是继2022年春节期间熊猫新春活动#CallYourPanda后推出的第二季全球视频挑战活动!四川国际传播中心以推广熊猫文化为主旨，巧妙切入四川特色大熊猫和世界地球日动物保护理念，作为活动发起方，在推特、TikTok等多个海外社交平台围绕#CallYourPanda, #FindFantasticFriendsChallenge, #EarthDay2022三大话题形成病毒式营销。

#FindFantasticFriendsChallenge is the successive activity of #CallYourPanda, which was held in the Spring Festival in 2022. As the initiator of the campaign, Sichuan International Communication Center set up the animal protection activity around the three major topics #CallYourPanda, #FindFantasticFriendsChallenge and #EarthDay with a combination of the giant panda characteristics and the animal conservation of World Earth Day and an aim of promoting giant panda culture on Twitter, TikTok and other overseas social platforms.

本次#FindFantasticFriendsChallenge全球视频挑战活动延用在旗舰级外宣媒体中开辟的一条M2M和M2A(Media to Audiences)相结合的新模式，坚持“用户为王”，重塑融通传播思维，吸引全球超过30家旗舰级外宣媒体、动物保护大V、城市动物园参与挑战，为所在城市的特色动物、濒危动物发声，与四川国际传播中心共同呼吁环境保护、动物保护，并通过城市营销共同推广四川熊猫文化。

This campaign extended an innovative model--the combination of M2M (Media to Audiences) and M2A (Media to Audiences) -- insisted the central principle of users first and renovated new ways of thought and communication, which attracted more than thirty provincial foreign publicity media, famous internet accounts in animal conservation, and city zoos to join in and appeal for the environmental protection and animal conservation on the featured and endangered animals, as well as to promote Sichuan panda culture.

本次活动覆盖美国、德国、法国、日本、瑞典、土耳其、黎巴嫩、巴基斯坦等多个国家，先后吸引了中国驻黎巴嫩大使馆@CaoYi_MFA、德国柏林动物园@zooberlin、法国博尔瓦动物园@zoobeauval、旅居东京的四川籍大V杨酱@yangcongxi、四川文化推广大V @LeackyI，全球多个城市官方账号参与视频挑战活动。

This campaign covered a number of countries, such as the USA, Germany, France, Japan, Sweden, Turkey, Lebanon and Pakistan and so on, and attracted @CaoYi_MFA, the Chinese Embassy in Lebanon, @zooberlin, @zoobeauval, @yangcongxi, a famous Sichuanese vlogger living in Tokyo, @LeackyI, a famous Sichuan culture promotion account, as well as many official accounts to join in the animal conservation.