Record The Fun of The Countryside
2022-08-16 08:36:42 by Sichuan International Communication Center
从地里摘一个大西瓜,
跃过潺潺小溪,
跑过青青稻田,
一杯新鲜的西瓜汁,
配上满眼的田野绿意,
乡村夏日的惬意就这样溢满屏幕。
Pick a big watermelon on the field,
leap over a babbling brook,
run through the green rice field,
a glass of fresh watermelon juice,
with eyes full of green field,
cozy summer days in the countryside is overflowing the screen.
全网粉丝破千万,年轻的“95后”婵子姐弟,在乡村振兴的背景下,从城市“逆行”回到故乡——乐山市沐川县创业,用短视频记录山村趣味,鲜活的乡野生活就这样撞进万千网友的心怀。
With more than 10 million fans on the Internet, the young "post-95s" Chanzi Siblings, in the context of rural revitalization, "went backwards" from the city to their hometown – Muchuan County, Leshan City, to start their own business, using short videos to record the fun of mountain villages. The vivid countryside life has deeply touched the hearts of netizens.
走!回家乡
Let's return to hometown!
2019年,大学毕业的婵子决定回到家乡,和弟弟乔乔及朋友一起,通过拍摄乡村主题短视频来创业。
In 2019, Chanzi, who just graduated from university, decided to return to her hometown and start a business by shooting country themed short videos with her brother Qiaoqiao and friends.
婵子作出“回到家乡”这个决定时几乎没有半点犹豫。她喜欢乡村生活,也喜欢陪伴在家人身边。彼时,互联网上,关于“乡村”主题的短视频层出不穷,她坚信这会给乡村带来新活力。
Chanzi made the decision to return to her hometown with little hesitation. She loved country life and being around her family. At that time, there were many videos on the Internet themed "countryside". Chanzi was convinced that it would bring new vitality to the countryside.
在很多人眼中,回归田园是一种生活美学理想,但在“95后”婵子的眼中,这种诗意的生活,就是自己的日常,它串联起童年记忆,也勾勒着未来生活的图景。他们在视频里收纳着山野意趣,也收藏着乡村人家的味道。用茴香小胡豆,带来春天的记忆;在鲜红的樱桃里,寻味初夏;或是一溜烟跑进山上的竹林,在蔼蔼雾气里,挖上一天的冬笋。四季流转,食材更迭,年轻的姐弟,将童年和乡村生活娓娓道来,引发万千网友的情感共鸣。
In many people's eyes, returning to the countryside is a dream of life aesthetics, but in the "post-95s" Chanzi's eyes, this poetic life is her daily life, which connects childhood memories and also outlines the vision of future life. They collect the interest of mountains and the taste of the countryside. They use fennel beans to bring memories of spring; they search for the taste of early summer in bright red cherries; or run into the bamboo forest on the mountain and dig the asparagus in the dense fog. As the seasons flow and ingredients change, the young siblings tell the story of their childhood and rural life, triggering the emotional resonance of netizens.
和家乡一起成长
Grow up with hometown
拍摄短视频也并不是一件简单事,山村拍摄意味着会有“野生”的一面。一次,在河边拍摄,突降暴雨,车子陷泥坑爬不起来。他们一群人就冒着暴雨,捡石头、找树枝来垫路,并找老乡借来锄头。费了九牛二虎之力才将车子推出来。
Shooting short videos is not easy. Mountain village shooting means there will be a "wild" side. Once, they were shooting at the river, there was a sudden rainstorm. The car stuck in a puddle and cannot start. They braved the heavy rain, picking up rocks, looking for branches to pad the road, and borrowing a hoe from fellows. They took a great deal of effort to push the car out.
山野带来的快乐,真实淳朴,自有感染人的力量。这股力量也顺着视频外延,让更多人看见乡村的新面貌,并得到治愈。
The joy brought by the mountains, is real and simple, which has its own power to impress people. This power also extends along with the video, so that more people can see the new look of the countryside and be healed.
如今,他们已经发布了超400条作品,全网粉丝破千万。“流量”也生发出正能量。婵子姐弟的家乡沐川县水源丰富,物产富饶,但是也面临着农产品“出圈”难的困境。2021年,沐川县的李子滞销时,当地政府联系到婵子姐弟,请他们帮忙带货直播,姐弟俩欣然答应。作为土生土长的沐川人,婵子对于家乡的风物熟稔,介绍起来游刃有余,让人心生美好。2个小时的直播,他们卖出去了30多万斤李子。
Today, they have published more than 400 works and have more than 10 million fans on the Internet. The "flow" also gives rise to positive energy. Chanzi Siblings' hometown Muchuan County is rich in water and products, but it also faces the difficulty of entering the e-commerce market for its agricultural products. In 2021, when the plums in Muchuan County were not selling well, the local government contacted Chanzi Siblings and asked them to do a live commerce, and they readily agreed. As a native of Muchuan County, Chanzi is familiar with the hometown's custom and can introduce it with ease. In 2-hour live broadcast, they sold more than 300,000 catties of plums.
这两年来,婵子明显感到身边有越来越多的朋友选择回到家乡。他们和婵子姐弟一样,期望用更多有品质、有情怀的创作,回味童年乡野趣事,记录真实乡村现状,吸引更多观众来关注乡村,走进乡村。
Over the past 2 years, Chanzi has felt that more and more friends around her have chosen to return to hometown. Like Chanzi Siblings, they expect to use more quality and emotional creations to recall the interesting stories of their childhood in the countryside, and to record the current situation of the real countryside, so as to attract more viewers to pay attention to and go into the countryside.

