On May 25, the Sichuan Cultural Heritage Promotion Event was held in Dubai, United Arab Emirates, showing the charm of Ba Shu culture. Sichuan is an important cultural birthplace and tourist destination in China, with rich cultural and tourism resources and various cultural heritages.

In Dubai, UAE, the Sichuan Cultural Heritage Promotion Event focuses on the cultural and tourism resources of Sichuan such as Sanxingdui, Piluo Ruins, Sichuan Tea, Sichuan Cuisine, as well as the direct flight routes between Chengdu and Dubai, and invites people from all walks of life to come to Sichuan and experience the unique charm and unlimited opportunities of Sichuan.

Local media such as UAE News Agency, Gulf Times, UAE TV attended and reported the activities.