Legacy Series: Behind the Scenes—Visit Baijiu Brewing Cellars With History Extending Over 440 Years

    2022-01-07 by SICC

     

     

    作为中国国宝,大熊猫“收割”了大批粉丝,成为不少外国朋友必打卡的四川元素。在泸州,也“藏匿”着一个“活态国宝”——泸州老窖1573国宝窖池群。这个窖池群特殊之处在哪里?它又有哪些故事?

    As China's national treasure and envoy, giant pandas are adored worldwide, attracting numbers of fans and becoming one of the must-see things in Sichuan for foreign visitors. Luzhou, a southeast city of Sichuan, also boasts its living relic and national treasure of China—the Cellars of National Treasure 1573. What is unique about these cellars? What are the stories behind them?

    《传家》是由四川国际传播中心打造的一档聚焦中国人生活智慧和处世哲学的文化科普类网络综艺,已于近日在全球上线!《传家》第一季就把川酒的代表之一——泸州老窖作为主角,在中国酒城泸州,开启了一段“24代酒香奇幻之旅”。

    Legacy, a popular web variety show that shares Chinese culture by depicting Chinese people's ordinary lives, presenting their wisdom, thoughts, and philosophies across the ages, has been officially launched on its global release date. The first season mainly sheds light on Luzhou Laojiao, one of the classic varieties of Sichuan baijiu. Taking liquor as its protagonist, it wows the audience with a fascinating journey in the renowned Chinese liquor city Luzhou through exploring the secret of the aroma of baijiu inherited for 24 generations.

    今天,《传家》第三期视频节目《酒·窖 活态国宝》更新了!本期节目中,两位白酒文化体验官——四川国际传播中心双语主播林嘉薇和海外传播官罗昂来到了被誉为“活态双国宝”之一的泸州老窖1573国宝窖池群,探寻440余年间其从未间断使用的“核心机密”!

    Today, the third episode of the variety show Legacy, Liquor and Cellar: the National Treasure Alive hits the airwaves! This time, Sichuan International Communication Center (SICC) bilingual anchor Lin Jiawei and foreign traveler Luo Ang will visit the Cellars of National Treasure 1573, awarded as the "Double National Cultural Heritage Treasures." They will try to find out the secret of National Cellar 1573: why on earth does the brewing process in the cellars never stop for over 440 years?

    千年老窖万年母糟,酒好全凭窖龄老”这是浓香型白酒“老窖出好酒”的法则。自1573年起持续酿造至今,440余年从未间断使用的泸州老窖1573国宝窖池群是我国现存建造最早、持续使用时间最长、保存最完整的原生古窖池群落,也是与都江堰水利工程并存于世的“活文物”。

    It is said that there is a golden rule to make Nongxiangxing Baijiu (strong aroma type): "the longer the cellars and vinasse are used continuously, the better the quality produced." The Cellars of National Treasure 1573 are China's longest-used and best-preserved natural ancient cellars among others with the most extended continuous operation. The old cellars were firstly built in 1573 AD, and the history of brewing liquor there even spans over 440 years. They are proud to be China's living relic and national treasure that coexist with the Dujiangyan irrigation system.

    在本期节目中,两位白酒体验官不仅深入泸州老窖1573国宝窖池群,和传承者聊窖池背后的故事,还变身白大褂实验员,以科学手段探窖泥的“究竟”,解析四川白酒的醇香密码!戳视频,看440余年从未间断使用的窖池群的“核心机密”!!

    In this episode, our two guests not only gain some insight into the Cellars of National Treasure 1573 but also hear the stories behind the cellars from the heirs to this ancient brewing heritage. Beyond that, they even become the "scientists," conducting experiments to explore the cellar mud through scientific techniques, and decoding the reason why high-end Sichuan baijiu has such a savory taste. Click on this video to unravel the core reason why the cellars can keep the baijiu brewing operation unceasingly for over 440 years!

    《传家》涵盖历史篇、水源篇、师徒篇、窖池篇及酿酒篇等5期主题,两位白酒体验官将通过实地走访、劳作体验、“拜师”学艺等形式,深入了解四川白酒背后的历史底蕴、匠心匠人和代代传承之路,以中西不同视角感知、讲述、推介四川白酒文化。

    Legacyseries plans to reflect the authentic Sichuan baijiu culture and tackles the five main themes, including the history of baijiu, water sources, apprenticeship and inheritance, liquor cellars, and baijiu-making techniques. Through on-site visits, one-of-a-kind liquor-making activities hosted by experts, and short "apprenticeship" games, our two guests gained insights into the historical heritage and craftsmanship of Sichuan baijiu, which helped them perceive, interpret, and promote Sichuan baijiu culture from both Chinese and Western perspectives.

    《传家》将在四川国际传播中心海外媒体矩阵、川观新闻首屏及英文频道、四川日报微信等持续推出,敬请关注!

    Stay tuned with our two guests and follow their adventures! Over the next six days,Legacyseries will continue to be aired on SICC overseas media network, Chuanguan News front page and English channel, and Sichuan Daily official account on WeChat!