Luzhou Laojiao Goes International: Online Cultural Variety Show Legacy Takes Global Viewers On A Journey Through Time in Liquor City

号外号外!今天，川酒“江湖”发生了一件大事：一档聚焦中国人生活智慧和处世哲学的文化科普类网络综艺《传家》全球上线，第一季就把川酒代表之一——泸州老窖作为主角，走进中国酒城泸州，开启了一段“24代酒香奇幻之旅”!

Attention, please! Today we will see something big happen in the world of Sichuan baijiu (a Chinese liquor) that hits the headlines:Legacy, a popular web variety show that shares Chinese culture by depicting Chinese people’s ordinary lives, presenting their wisdom, thoughts, and philosophies across the ages, has been officially launched on its global release date. The first season mainly sheds light on Luzhou Laojiao, one of the classic varieties of Sichuan baijiu. Taking liquor as its protagonist, it wows the audience with a fascinating journey in the renowned Chinese liquor city Luzhou through exploring the secret of the aroma of baijiu inherited for 24 generations.

以小切口讲大故事，《传家》系列视频涵盖历史篇、水源篇、师徒篇、窖池篇及酿酒篇等5期主题，两位白酒体验官将通过重重“考验”，最终赢得好酒“密码”!

Through intriguing storytelling,Legacyseries plans to reflect the authentic Sichuan baijiu culture and tackles the five main themes, including the history of baijiu, water sources, apprenticeship and inheritance, liquor cellars, and baijiu-making techniques. Our two guests will go through multipletasksbefore obtaining thekeyto fine liquor!

中国，是世界上酿酒历史最早的国家之一。自白酒诞生以来，就以其独特的魅力浸润着人的生活，逐渐成为中国社会文化的一部分。

China, one of the countries with the most extended history of brewing alcoholic drinks, has intertwined with baijiu in society and culture. Since its creation, baijiu has already permeated people’s daily lives with its unique charm.

为助力泸州老窖出海，擦亮“川字号”品牌，《传家》第一期《酒·城 穿越古今》在四川国际传播中心海外媒体矩阵、川观新闻首屏及英文频道、四川日报微信等同时上线。

To promote Luzhou Laojiao and build a positive Sichuan baijiu brand reputation abroad, the first episode ofLegacy, A Tale of Liquor and City: Travel beyond Time, premiered simultaneously on Sichuan International Communication Center (SICC) overseas media network, Chuanguan News front page, and English channel, and Sichuan Daily official account on WeChat.

《传家》系列视频将邀请四川国际传播中心双语主播和海外传播官共同走近知名川酒品牌之一——泸州老窖，通过实地走访、劳作体验、“拜师”学艺等形式，深入了解四川白酒背后的历史底蕴、匠心匠人和代代传承之路，以中西不同视角感知、讲述、推介四川白酒文化。

Legacyseries invited a bilingual anchor of SICC and a foreign traveler to learn about one of the best-established Sichuan baijiu brands—Luzhou Laojiao. Through on-site visits, one-of-a-kind liquor-making activities hosted by experts, and short “apprenticeship” games, the two anchors gained insights into the historical heritage and craftsmanship of Sichuan baijiu, which helped them perceive, interpret, and promote Sichuan baijiu culture from both Chinese and Western perspectives.

作为《传家》系列首期节目，《酒·城 穿越古今》将追寻泸州老窖的百年足迹，开启两位白酒体验官的“24代酒香奇幻之旅”。但听说，海外传播官罗昂刚到泸州就被他的拍档——四川国际传播中心双语主播林嘉薇给“坑”了?不仅如此，他们俩居然还“意外穿越”，和古人举杯对饮?这是什么情况???戳视频，看“真相”，get你不了解的白酒知识!

The first episode ofLegacyentitledA Tale of Liquor and City: Travel beyond Time,traces Luzhou Laojiao’s centuries-old history with our two guests following a 24-generation baijiu journey. Right upon his arrival, the traveler Luo Ang is, however, tricked by his partner Lin Jiawei, a bilingual anchor from SICC. What is more, they evenaccidentally travel back in timeto drink ancient baijiu with the master. What is going on here? Click on this video to find out thetruth, and learn all kinds of things about baijiu you never knew before!

欲知两位白酒体验官的“闯关”路未来如何?即日起，《传家》系列将持续在四川国际传播中心海外媒体矩阵、川观新闻首屏及英文频道、四川日报微信等持续推出，敬请关注!

Stay tuned with our two guests and follow their adventures! Over the next six days,Legacyseries will continue to be aired on SICC overseas media network, Chuanguan News front page and English channel, and Sichuan Daily official account on WeChat!