You, are the next Li Ziqi!

采摘

挑拣

捶打

磨炼

……

烹饪并非一蹴而就

中华饮食的终点

是对各类食材进行终极诠释

是从未停止对至臻风味的极致追求

Picking, selecting, pounding, polishing... Cooking is not simple. The goal of the Chinese cuisine is the pursuit of all types of ingredients and flavors.

地处长江上游，居于西南腹地。北纬30度上的秘境，藏有数不尽的美味。四川从不乏美食，但到底什么样的四川美食，能够成为四川最独特的名片，将四川带领向全世界？

Located in the upper reaches of the Yangtze River and the southwestern hinterland, this place is home to endless delicious food. Sichuan has never been short of food, but what kind of Sichuan food is the unique card of Sichuan to the world?

现在，这将由你来定义

李子柒、办公室小野、美食作家王刚……

他们是YouTube上的国际网红

展示中国人对饮食的多样理解

讲述中国风味背后的人间百味

Now, it will be defined by you. Li Ziqi, Ms Yeah, and Chef Wang are YouTube influencers who show the diverse understanding of Chinese food and tell the story of all the tastes behind Chinese flavors. Now, you will be one of them!

四川国际传播中心于2022年

推出了"Ya Yummy" 美食栏目

该栏目包含专注街头美食的短视频目

"YouLookYummy"

熊猫吃播短视频系列

"Panda Mukbang"

“川菜遇见”系列等

Sichuan International Communication Center launched the "Ya Yummy" series in 2022, whichconsists of a short video series, "YouLookYummy", focusing on street food, "Panda Mukbang", and "When Sichuan Cuisine Encounters...", etc.

截至2023年3月31日，YouLookYummy系列已更新到第600集，播放量最高的单条视频已有130万浏览量，多达上百条视频的单条浏览量破万，视频总播放量约达37,577,000次。

By March 31, 2023, the YouLookYummy series has been updated to its 600th episode. The single video with the highest number of views has already had 1.3 million views, and hundreds of videos have had more than 10,000 single views. The total number of views for all videos is approximately 37,577,000.

“哇，一看到我就饿啦！”

“看起来好好吃哦～所以这到底是什么菜？”

“我认不到这是啥但我必须吃到！”

即日起，四川国际传播中心将在四川国际传播海外矩阵即"Center"官网、由Facebook、Twitter、YouTube 、Tiktok及Instagram组成的"Center"海外社交媒体传播矩阵和四川国际传播中心微信视频号、公众号等平台，重磅推出双语美食原创视频栏目“风味四川”(Taste of Sichuan)。

From now on, SICC will launch a bilingual food video program, "Taste of Sichuan," on Center’s social media communication matrix.

不同于以往的传统美食栏目，“风味四川”没有既设的主人公，没有凝练的文案，没有精妙的配乐。

Unlike previous traditional column, " Taste of Sichuan" does not have professional actors, condensed subtitles, and fancy background music.

“风味四川”，有的是立春田地里的第一瓯春意，是隐逸山林间的第一缕清风，是炎炎夏日的第一碗清凉。

"Taste of Sichuan" represents the best local scenery, culture, and specialties of Sichuan.

“风味四川”，有的是你想讲述的味道、记忆和情怀。

"Taste of Sichuan" is all about the flavors, memories and feelings you want to remember.

在这场和四川美食远行海外的舌尖之旅里，我们希望能有你的身影。

We hope to have you in this journey to help food in Sichuan, to travel overseas.

最重要的事情来了!!

即日起

“风味四川”以及最受欢迎的“YouLookYummy”中国街头美食栏目均已开放投稿通道，但不谈钱的使命感，都是耍流氓！

Now, "Taste of Sichuan" and the most popular "YouLookYummy" Chinese street food series are open for participation. All contributions will be paid if your videos are accepted.

我们，将千言万语汇成一句话：投稿，有钱！

We'll put a thousand words into one sentence: Participate quickly and get the money!

四川国际传播中心期待与你一同寻觅四川的风味，打造属于四川的美食IP。

Sichuan International Communication Center is looking forward to exploring the taste of Sichuan with you to a food IP for Sichuan.

下一个李子柒，会不会是你？

You, are the next Li Ziqi!