Sichuan Cuisine Encounters The Mid-autumn Festival
2022-09-13 by Sichuan International Communication Center
Since ancient times, the moon has been regarded as a symbol of family reunion, and the Mid-Autumn Festival is also known as the Reunion Festival. It is a long-standing traditional Chinese custom to enjoy the full moon while eating some delicacies such as moon cakes, seasonal delicacies and home cooking at the same time.
Sichuan cuisine, one of the eight major Chinese cuisines, is also an essential delicacy on the occasion of Mid-Autumn reunion. Sichuan cuisine is a typical representative of Chinese food culture and a shining calling card of Chinese cuisine.
So this time, Sichuan International Communication Center (SICC) exclusively launched the "Sichuan Cuisine Encounters Mid-Autumn Festival" global online campaign to join hands with some famous Sichuan cuisine restaurants, sharing their Mid-Autumn Festival celebrations, festival specialties and classic Sichuan dishes on overseas social media such as Facebook, Twitter and Instagram, to bring Sichuan cuisine to the tables of food lovers around the world.
So far, many famous Sichuan cuisine restaurants overseas, such as Meizhou Dongpo, Chengdu Impression, Ganlu Teahouse in Japan and Xiaolongkan global stores, have participated in the activity, and the Chinese Consul General in Osaka, the Chinese Federal Embassy in Switzerland and the Deputy Consul General of Israel in Chengdu, as well as over 30 flagship medias such as People's Daily, Chongqing International Communication Center, Hainan International Communication Center have been engaged in the social media interaction.
Meizhou Dongpo, originated in Meishan, Sichuan Province and is famous for its classic dish Dongpo Pig Knuckle, has opened many restaurants in the world. Only in Los Angeles, there are five Meizhou Dongpo restaurants.
Chengdu Impression is a local brand that excavates and inherits the traditional Sichuan cuisine. Its Los Angeles branch, as one of the Sichuan cuisine overseas promotion centers, holds an 80-square-meter Sichuan classroom for the exchange and teaching of Sichuan cuisine.
Ganlu Teahouse, located in Tokyo, Japan and co-founded by a young couple from China, is noted for its Sichuan Ice Jelly and is an important cultural exchange center for Chinese cuisine in Japan.
Xiaolongkan, as one of the leading local Spicy Hotpot brands in Sichuan, has its global layout covering Auckland, Melbourne, Sydney, Perth, Houston, Los Angeles, Toronto, Vancouver, New York, Frankfurt and other cities in the world.
In recent years, with Sichuan cuisine as the bridge, Sichuan is comprehensively expanding the international exchange space of food culture, and developing and opening up the cooperation platform between Sichuan cuisine and international cuisine. Since 2016, to accelerate the pace of Sichuan cuisine going out, Sichuan has set up Sichuan cuisine overseas promotion centers in San Francisco, Los Angeles, Moscow and Vienna, allowing the Sichuan cuisine, with its unique spicy and fresh aroma, to conquer the stomachs of diners around the world.
As the reputation of Sichuan Cuisine rises in the world, a large number of Sichuan restaurants have tried to explore the international market, making more and more international food lovers know and enjoy the Sichuan cuisine.