“Sichuan Cuisine Encounters” Series Makes a Hit in Tokyo 

    2022-05-23 by Sichuan International Communication Center

    鲜香滑嫩的麻婆豆腐

    香气四溢的川茶

    清冽醇厚的川酒

    The fresh and tender Mapo Tofu

    The aromatic Sichuan tea

    and strong-aroma Sichuan Baijiu

     

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    体验四川美食

    5月14至15日,在日本东京的中野中央公园,四川节2022吸引日本市民“强势围观”!本次四川节2022是四川国际传播中心“川菜遇见”品牌首次落地海外,第一站就在东京掀起了“四川热”。

    From May 14 to 15, the Sichuan Festival 2022 was held in Nakano Central Park, Tokyo, Japan and attracted a crowd of Japanese citizens. Sichuan Cuisine, especially the Mapo Tofu and Kung Pao Chicken, holds a great reputation in Japan. With the theme of Mapo Tofu, the Sichuan Festival 2022 invited several chefs from the local famous restaurants to make the authentic Mapo Tofu, bringing an extraordinary spicy experience to the Japanese people!

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    川菜,在日本以“四川料理”被大众所熟知,特别是“麻婆豆腐”“宫保鸡丁”等更是“人气赛高”!本次活动以“麻婆豆腐”为主题,邀请当地知名店铺制作地道的麻婆豆腐,给日本民众带来了不一般的舌尖上的麻辣体验!

    The Sichuan International Communication Center (SICC) has also participated in the festival and brought its "Sichuan Cuisine Encounters" series here. It is the first time that SICC's "Sichuan Cuisine Encounters" series landed overseas, and the first stop has drawn local’s attention in Tokyo.

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    本次活动特意邀请到海外传播官——旅居东京的YouTube知名美食大V杨小溪,带全球网友一起通过视频感受四川风味。作为四川绵阳人,杨小溪一直致力于推广四川文化。活动现场,不少日本民众对着她的镜头点赞四川。

    SICC, together with the organizer, invited overseas communication officer Yang Xiaoxi, a famous YouTube food vlogger living in Tokyo, to guide the global netizens to experience the Sichuan cuisine through the online video. As a native of Mianyang city, Sichuan province, she has been committed to promoting Sichuan culture. At the event, many Japanese people praised Sichuan on her camera.

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    “四川的白酒真的是非常醇厚!”

    “我喜欢四川的火锅!”

    "Sichuan's Baijiu has a strong-aroma!"

    "I love Sichuan's Spicy Hotpot!"

    川菜作为四川最香的一张特色名片,是对话世界的“中国流量”之一。讲好四川故事,传播中国声音,四川国际传播中心精心打造多语种视频栏目《川菜遇见》,将通过川菜遇见米其林、川菜遇见中国节等多个系列,打造四川形象IP,同时通过落地海外的形式向世界推介四川味道!让更多的外国友人爱上川菜,向往四川,了解四川。

    As a very appealing card, Sichuan cuisine is famous all over the world. In order to explore the charm of Sichuan cuisine,SICC launched the bilingual video program "Sichuan Cuisine Encounters" series and will push out a series of activities to showcase the Sichuan Cuisine to the world.

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    目前,《川菜遇见米其林》第一期已经推出,下一个川菜遇见谁?

    At present, the first episode of "Sichuan Cuisine Encounters Michelin-starred Restaurants" series has been published, and you are also welcome to leave a comment below with your idea of what Sichuan cuisine will encounter.